When to Use AdLabs (NOT the MCP)
Remember, AdLabs is already a powerful tool, and you might not need to go through the MCP for everything.
"Show me my top 10 keywords by spend in the last 30 days"
"Which campaigns have ACOS above 40% this month?"
"Tag all campaigns containing 'Brand' in the name as 'Branded'"
When to Use the MCP
Where the MCP becomes valuable is when the task requires combining multiple steps, cross-referencing different data sets, or applying more complex decision-making.
Examples of where the MCP shines
"Look at all my campaigns with ACOS above target, check if the issue is at the keyword level or placement level, and give me a prioritized action plan".
"Find every campaign where I raised bids in the last 30 days and tell me whether the bid increase actually improved sales or just raised spend."
"Audit this profile, then compare it to last month's audit and tell me which health metrics improved or declined."
"Compare my Sponsored Products performance week-over-week, flag anything that moved more than 20%, and draft a summary I can send to my client".
"Run an n-gram analysis on my search terms from the last 30 days, group by ad type, and flag any patterns that suggest wasted spend"
"Match my change history against ACOS movement and tell me which of my own changes moved the needle and which did nothing."
Scheduled Tasks
Claude also supports scheduled tasks that run automatically on a set interval. Combined with the AdLabs MCP, you can set up recurring workflows like:
Every Monday morning, pull a weekly performance summary across your top profiles and flag anything outside your target ACOS range
Every week, check for keywords with high spend and zero conversions in the last 7 days and send me a detailed report
Once a month, run an n-gram analysis on search terms to surface new negative keyword candidates