The 8-Minute Quick Tutorial
This tutorial explains how to make use of the Ad Labs Bid Optimizer in a convenient and efficient way.
00:00 Introduction to Ad Labs Bid Optimizer
00:24 Choosing the Right Date Range
01:40 Selecting Campaigns and Optimizing Bids
01:53 Understanding Prioritization Options
03:50 Previewing and Adjusting Optimizations
04:42 Quality Assurance and Manual Tweaks
06:19 Applying Changes and Reverting if Necessary
The 30-Minute Advanced Tutorial
Let's get into the technical details on how to make the most of the AdLabs bid optimizer!
00:41 Creating and Managing Optimization Groups
03:00 Optimizing Bids and Understanding Optimization Group Settings
06:35 Advanced Controls and Targets for Optimization
06:57 Optimizing High ACoS and High Spend Non-Converting Keywords
08:59 Increasing Bids on Low Visibility Keywords
12:41 Understanding SmartBid Ceilings
21:55 Frequency of Optimization and Final Tips
30:53 Conclusion and Further Support