This tutorial explains how to make use of the Ad Labs Bid Optimizer in a convenient and efficient way.
Sections:
00:00 — Introduction
01:04 — Navigation: Pivot Tables, "GoTo" function, and Time Tables
04:49 — Date Range Selection
06:26 — Basic Bid Optimizations
07:13 — Prioritization: Balanced vs Reduce ACOS vs Increase Sales
08:32 — Tight Min/Max Limits
09:24 — The "White-Box" Bid Algorithm
10:17 — Dynamic Bid Ceilings
12:00 — QA & Manual Tweaks
14:36 — Reversions: Time Machine vs Change Logs
Let's get into the technical details on how to make the most of the AdLabs bid optimizer!
Sections:
00:00 - Introduction
00:10 - Optimization Groups
03:03 - Data Confidence Hierarchy
05:44 - Low Visibility Keywords
10:29 - Four Bid Change Conditions + Target CPA Math
25:03 - Placement Modifiers
30:19 - Placement Data Confidence Gating & Modifier Ranges
32:33 - Low Visibility Filter: Delta View + Smart Bid Floors
35:15 - Dynamic Bid Ceilings
38:50 - Saved Filters
43:57 - Setting Max Increase/Decrease Limits
47:13 - Final Checks & Next Steps in Amazon Ads with AdLabs
