Vendor Central Metrics: Sourcing vs. Manufacturing View

When you connect a Vendor Central account to AdLabs, you’ll need to choose between two reporting views: Sourcing or Manufacturing.

This choice determines which metrics and data points are available in your AdLabs dashboard.

What Are the Two Available Views?

These views come from Amazon's Vendor Analytics API.

Manufacturing View: Shows data for all ASINs manufactured by your brand, regardless of who distributes them to Amazon. This is the broadest view and includes the most metrics. It is the default in AdLabs.

Sourcing View: Shows data only for ASINs your vendor account directly supplies to Amazon. If you are a distributor selling products you did not manufacture, this is your view.

Which View Should I Choose?

For most users, the answer is simple:

• You are the brand owner or manufacturer → Use Manufacturing (the default). You get the broadest data set, including Ordered Revenue, Organic Sales, and Glance Views.

• You are a distributor selling other brands' products to Amazon → Use Sourcing. Manufacturing view won't work for your account.

• Not sure? → Stick with Manufacturing. If your vendor group doesn't have any ASINs registered as manufactured by you, Amazon will return an error and you'll know to switch to Sourcing.

Under “Manage Profiles,” you can see which view your Vendor account is currently utilizing.

Which Metrics Show Under Which View?

Metric Comparison

Shipped Revenue vs. Ordered Revenue — What's the difference?

Both measure retail sales, just recorded at different points.

Ordered Revenue is logged when the customer places the order.

Shipped Revenue is logged when the order ships.

On a daily basis they can differ slightly (an order placed Monday might ship Tuesday), but over a full month the totals are typically very close.

Additional Definitions

• Shipped Revenue — The retail price customers paid for orders that have shipped. This is "what it sold for." Available in both views.

• Shipped COGS (Cost of Goods Sold) — The cost Amazon paid you (the vendor) for shipped goods. This is "what it cost." This number will always be lower than Shipped Revenue — the difference is essentially Amazon's margin. Available in both views.

• Shipped Units — The number of units that have shipped to customers. Available in both views.

• Ordered Revenue (Total Sales) — The total retail value of orders placed by customers, recorded when they order (not when it ships). This includes both ad-driven and organic sales. Manufacturing view only.

• Ordered Units — The total number of units ordered by customers. Manufacturing view only.

• Organic Sales — Total Sales minus ad-attributed sales. Since this depends on Ordered Revenue, it is only available in the Manufacturing view.

• Shipped TACoS — Ad Spend ÷ Shipped Revenue. Available in both views.

• ACOGS — Ad Spend ÷ Shipped COGS. Available in both views.