When you connect a Vendor Central account to AdLabs, you’ll need to choose between two reporting views: Sourcing or Manufacturing.
This choice determines which metrics and data points are available in your AdLabs dashboard.
The Sourcing view (also known as the Distributor view) shows data only for ASINs sourced directly from your vendor account to Amazon.
Shipped Revenue: The retail price customers paid for shipped orders (what it sold for)
Shipped COGS: The cost Amazon paid you (the vendor) for those goods (what it cost)
Shipped Units: The number of units recorded at the time of shipping
Shipped TACoS: Ad Spend ÷ Shipped Revenue
ACOGS: Ad Spend ÷ Shipped COGS
The Manufacturing view shows data for all ASINs manufactured by your brand, regardless of who sourced (distributed) those products to Amazon.
The Manufacturing View includes everything in the Sourcing View plus…
Ordered Revenue (Total Sales): The total value of orders placed by customers
Ordered Units: Total units ordered by customers
Organic Sales: Ordered Revenue minus ad-attributed sales
Ordered Revenue (Total Sales) is recorded when a customer places an order. It reflects total demand and is only available in the Manufacturing view.
Shipped Revenue is recorded when the order actually ships. It’s available in both views. While the numbers may differ slightly on a day-to-day basis (because an order placed today might ship tomorrow), over a full month the totals are typically very close.
