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How to Connect Amazon DSP in AdLabs

Troubleshooting DSP Connections and Missing Accounts

How to Connect Your DSP Account

Once your Sponsored Ads account is connected, follow these steps:

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NOTE: You must have Sponsored Ads already connected to AdLabs before connecting DSP. AdLabs uses your existing Sponsored Ads connection to link to your DSP account.

Once your Sponsored Ads account is connected, follow these steps:

  • In AdLabs, navigate to the "Manage Profiles" section of the app

  • You will see your available DSP accounts listed alongside your Sponsored Ads profiles

  • Click "Connect" next to the DSP account you want to add

Once connected, a new DSP section will appear in your sidebar. From there, you can view your DSP Orders (campaigns) and Line Items (ad groups).

You can also change your preferred attribution method at the Order and Line Item level.

Don't See Your DSP Account?

If your DSP account is not showing up in the Manage Profiles section, the most common cause is insufficient permissions in your Amazon Ads account. The user whose credentials are connected to AdLabs must have the correct access level on the DSP account.

To check and update your permissions:

  • Log into Amazon Ads and navigate to Administration > Account access & settings

  • Click on "Accounts" in the left sidebar to see all DSP accounts under your manager account

  • Click "Manage settings" next to the DSP account you want to connect

  • Go to the "Users" tab and find the user whose credentials are connected to AdLabs

  • Click "Change permissions" next to that user

  • Set the user permission to "Admin", or if using "Custom" permissions, make sure the following are all set to "Edit":

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After updating permissions, it may take a few minutes for the changes to propagate. Try refreshing your Manage Profiles page in AdLabs once the permissions have been saved.

Standalone DSP Accounts

If you have a standalone DSP account that is not linked to any Amazon Advertising (Sponsored Ads) account, the standard connection flow described above will not work.

Standalone DSP accounts require a custom configuration on our end. Please reach out to our support team via the in-app chat or email us at [email protected] and we will get you set up.

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