Everything you need to know about setting up dayparting is in the video below. We highly recommend starting here!
A few things to know about schedule setup:
Deployment time: New schedules deploy at the top of the next hour after creation.
One schedule per campaign: Each campaign can only belong to one dayparting schedule at a time. If you add a campaign to a new schedule and it already exists in another one, it will be automatically removed from the original schedule.
Pausing and reactivating: If a campaign is paused and later re-enabled, it stays in its dayparting schedule. You do not need to re-add it.
vCPM campaigns: Dayparting does work with vCPM campaigns, but you need to make sure there are no enabled cost control settings within Campaign Manager, as those can interfere with bid changes.
Once a dayparting schedule is active, here's what you need to know about how it interacts with your bids and other campaign settings:
Only bids are affected. Dayparting adjusts keyword bids only. No other campaign settings (placements, budgets, titles etc.) are changed.
Dayparted bids are not used in the optimizer. AdLabs stops syncing bids from the Amazon Ads console for campaigns with dayparting enabled. This allows you to edit the base bids within AdLabs while avoiding any syncing conflicts.
Making bid changes while dayparting is active: If you want to adjust bids on a campaign that has dayparting enabled, make those changes inside AdLabs through the targeting tab. Changes made directly in Amazon will be overwritten at the top of the hour when dayparting rules update.
Dayparting schedules run in the time zone of the Amazon profile, not the sync time you've selected in AdLabs. For all US Amazon accounts, this will display as PST.
More details on time zone in the help doc below.
Understanding Timezones and Dayparting Schedules in Amazon Advertising
Which timezone should I use for dayparting schedules in AdLabs?
Dayparting bid changes from AdLabs will not appear in a campaign's "History" tab within the Amazon Ads console. This is because the Campaign History tab does not show bid change history.
To see dayparting bid changes, you have two options:
Navigate to an Ad Group within the campaign and check the Ad Group history to see bid changes.
View dayparting bid changes across all campaigns at once using the Account level history tab.
