What the AdLabs MCP Can Access

Overview

The AdLabs MCP gives your AI tool direct access to your advertising data and the ability to take actions on your behalf. What you can see and do through MCP mirrors your permissions in AdLabs. You'll only have access to the teams and profiles you can see in the dashboard.

What It Can Read

The MCP can pull data from every major section of AdLabs:

• Campaigns, ad groups, and targets (PPC and DSP)

• Search terms and Search Query Performance (SQP) data

• Placements and placement bid adjustments

• Products and advertised products

• Audiences

• Negative targets

• Dayparting schedules

• Optimization groups and tags

• Automations

• AMC query executions

• Change history and job logs

What It Can Change

The MCP can also make changes to your account, including:

• Pause or enable campaigns, ad groups, targets, and advertised products

• Update campaign budgets and bid strategies

• Change keyword and target bids

• Adjust placement bid percentages

• Assign or remove audiences and dayparting schedules

• Create and manage tags and optimization groups

• Revert previous optimizer or manual jobs

• Pause or enable DSP campaigns and ad groups, update DSP budgets, bids, and CPM

Every write action requires a note explaining the reason for the change, which is logged in your change history for auditability.

How to Control Read vs. Write Access

Permissions are not configured inside AdLabs. Instead, you control what the MCP is allowed to do within your AI tool's connector settings.

For example, in Claude you can toggle read-only vs. read-and-write access in your connector preferences.

We recommend starting with read-only access until you're comfortable with how the MCP works, then enabling write access when you're ready.

Account-Level Access

A single MCP connection is tied to one AdLabs account. You'll see the same teams and profiles you have access to in the AdLabs UI. For more details on multi-account setup and agency permissions, see the help doc below.